The events industry is a small one. Everyone knows each other and everyone talks. In fact, reviews and referrals are one of the top ways that clients can share their thoughts and feelings about a vendor with others. The events industry is a small one. Everyone knows each other and everyone talks. In fact, reviews and referrals are one of the top ways that clients can share their thoughts and feelings about a vendor with others.

In the wedding industry the thank you card has been the most popular method for clients to share direct feedback to vendors. Today however, online event planning tools and social media channels are proving the most effective way for clients to share their thanks and feedback. Not just with vendors, but with future clients too.

Since not everyone is a wordsmith, reviews can be a mixed bag. So, here are some tips to creating an engaging and informative review:

Choose a reputable review platform.
Established websites like WeddingWire are trusted sources for quality event planning content and reviews. With tools that let you measure key vendor qualities out of five your work is made much easier. If your vendor is not on a site like WeddingWire, share your thoughts on their social media page.

Don’t wait too long to post your review.
When it comes to remembering the details of your event and vendor experience, time is of the essence.

Share the love, with specifics.
If you had a good vendor experience feel free to lavish them with praise. However, online attention spans are decreasing so be sure to highlight your vendor’s virtues and accomplishments in the first portion of your review. What made them outstanding? Select a handful of key points and elaborate.

Make any critiques honest and constructive.
Events happen in real life, so things may not go as planned. If your vendor experience was not what you had hoped for, be forthright in your feedback. Specify what didn’t work and why you think that may have been. If your vendor is a pro they’ll be grateful for the input and will use it to improve their services in the future.

Want to check out Liquid Entertainment’s reviews? We’re rated 5 out of 5 stars on WeddingWire!